Making Connections

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  • Title: Making Connections: The Value of Linking Marketing Knowledge and Culture
  • Author(s): Sue Vaux Halliday
  • Publisher: Common Ground Research Networks
  • Collection: Common Ground Research Networks
  • Series: Organization Studies
  • Journal Title: The International Journal of Knowledge, Culture, and Change Management: Annual Review
  • Keywords: Marketing Knowledge, Organisational Culture, Action Research, Theory as Conceptualisation
  • Volume: 4
  • Issue: 1
  • Year: 2005
  • ISSN: 1447-9524 (Print)
  • ISSN: 1447-9575 (Online)
  • DOI: https://doi.org/10.18848/1447-9524/CGP/v04/59247
  • Citation: Halliday, Sue Vaux. 2005. "Making Connections: The Value of Linking Marketing Knowledge and Culture." The International Journal of Knowledge, Culture, and Change Management: Annual Review 4 (1): 0-0. doi:10.18848/1447-9524/CGP/v04/59247.

Abstract

This paper provides a framework to link knowledge and culture into market-oriented change and development. It focuses on marketing information in action.