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Making Connections
Views: 386
- Title: Making Connections: The Value of Linking Marketing Knowledge and Culture
- Author(s): Sue Vaux Halliday
- Publisher: Common Ground Research Networks
- Collection: Common Ground Research Networks
- Series: Organization Studies
- Journal Title: The International Journal of Knowledge, Culture, and Change Management: Annual Review
- Keywords: Marketing Knowledge, Organisational Culture, Action Research, Theory as Conceptualisation
- Volume: 4
- Issue: 1
- Date: September 25, 2005
- ISSN: 1447-9524 (Print)
- ISSN: 1447-9575 (Online)
- DOI: https://doi.org/10.18848/1447-9524/CGP/v04/59247
- Citation: Halliday, Sue Vaux. 2005. "Making Connections: The Value of Linking Marketing Knowledge and Culture." The International Journal of Knowledge, Culture, and Change Management: Annual Review 4 (1): 0-0. doi:10.18848/1447-9524/CGP/v04/59247.
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Copyright © 2005, Common Ground Research Networks, All Rights Reserved
Abstract
This paper provides a framework to link knowledge and culture into market-oriented change and development. It focuses on marketing information in action.
