Abstract

The image of employers tends to be influenced by their race because traditionally, whites are considered potential employers as a result of their economic strength as opposed to their black counterparts. Extensive research has been done on the perception of the job seekers about organizations, in all small (emerging) as well as large (established) ones. So, the purpose of this paper is to explore from previous studies the perceptions about potential employing organizations. Even though farming is largely dominated by the unskilled workforce, this paper finally recommends conducting the study on establishing the perceptions job seekers have about emerging black farmers.