Investigation of the Perception of Signage in Amman, Jordan

G10 6

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Abstract

The research outlined in this paper forms part of a doctoral study addressing the competencies of sign designers in Jordan. The paper details the starting point for this research, which was a concern over the visual pollution caused by the proliferation of commercial signage in Amman, and the need to address this through better design. The paper presents a case study of Amman, in which the role of signage in the city is discussed along with the opinions of the sign users about the effect the signs are having on the city.