Abstract

This paper explores the possibilities of museum valorisation by means of the social media, especially referring to alternative museum networks rather than the traditional and well-known ones. The chosen case study is Musei Civici Fiorentini (Florentine Civic Museums), a network of “minor” Florentine museums. After explaining the strategy project, the paper points out two important benefits, which this approach leads to: firstly, increasing the value of less-known Florentine and Tuscan cultural assets; secondly, spreading tourism through out the whole territorial context, with an eye to sustainable development and mindful valorisation.