Abstract

The youth of this generation, the Millennials, are known for their technological savviness and global perceptions, virtual and real. They are part of a global community - a community of like-minded individuals whose awareness of popular and high culture is most influenced by mainstream culture and mass media. Historically, museums have been seen as mediators between popular and high culture. Many Millennials view the museum as a ‘mausoleum’ containing only the past and captive to the interests of the elite. As such it exemplifies the commodification and institutionalization of culture and cultural production. It is with this view of the museum that has hindered its growth and relevance within the Millennials’ generation, riddled with capitalist rewards and technological escapes, from iPods to Second Life avatars. Museums can only become socially meaningful spaces if users are able to connect to their own identities, virtual and real; thus developing an individual extension of themselves between the virtual and real worlds, the U-Nity*- a form of the virtual museum experience that takes its cues from the common Millennials’ form of communication and exhibition found on social networking sites and translate it to an extension of the physical museum experience. This paper offers a visual comparative analysis of one such exhibit, Massive Change, which harnesses this method of experiential communication. (*U-Nity – developed by the author, this term defines the congruence between the physical and virtual museum experience, as an extension and an amalgamation of the user’s identity; referencing the idea of a unity of experience, self-directed and self-indulging, and reflective of the Millennials ideologies about themselves (me) and their outward connections (you = U).)