Impact of CRM among Small to Medium-sized Enterprises in the ...
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- Title: Impact of CRM among Small to Medium-sized Enterprises in the United States on Customer Loyalty
- Author(s): Assion Lawson-Body, Fazlollah B Shirazi
- Publisher: Common Ground Research Networks
- Collection: Common Ground Research Networks
- Series: Organization Studies
- Journal Title: The International Journal of Knowledge, Culture, and Change Management: Annual Review
- Keywords: Customer Relationship Management, Small and Medium-Sized Enterprises, Ecommerce, Loyalty, Internet Web Tools
- Volume: 4
- Issue: 1
- Date: September 25, 2005
- ISSN: 1447-9524 (Print)
- ISSN: 1447-9575 (Online)
- DOI: https://doi.org/10.18848/1447-9524/CGP/v04/59229
- Citation: Lawson-Body, Assion, and Fazlollah B Shirazi. 2005. "Impact of CRM among Small to Medium-sized Enterprises in the United States on Customer Loyalty." The International Journal of Knowledge, Culture, and Change Management: Annual Review 4 (1): 0-0. doi:10.18848/1447-9524/CGP/v04/59229.
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