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Human Resource Management Restructuring as a Key Mechanism of ...
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- Title: Human Resource Management Restructuring as a Key Mechanism of the Localization Process: A Case Study at Thai Yamaha Motor
- Author(s): Siriyupa Roongrerngsuke, Piyachart Phiromswad, Phongstorn Ermongkonchai
- Publisher: Common Ground Research Networks
- Collection: Common Ground Research Networks
- Series: Organization Studies
- Journal Title: The International Journal of Knowledge, Culture, and Change Management: Annual Review
- Keywords: Localization, Expatriation, Repatriation, HRM Restructuring, HRD, Cross-cultural Management, Thai Yamaha Motor
- Volume: 10
- Issue: 12
- Date: July 12, 2011
- ISSN: 1447-9524 (Print)
- ISSN: 1447-9575 (Online)
- DOI: https://doi.org/10.18848/1447-9524/CGP/v10i12/50075
- Citation: Roongrerngsuke, Siriyupa, Piyachart Phiromswad, and Phongstorn Ermongkonchai. 2011. "Human Resource Management Restructuring as a Key Mechanism of the Localization Process: A Case Study at Thai Yamaha Motor." The International Journal of Knowledge, Culture, and Change Management: Annual Review 10 (12): 63-76. doi:10.18848/1447-9524/CGP/v10i12/50075.
- Extent: 14 pages
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Copyright © 2011, Common Ground Research Networks, All Rights Reserved
Abstract
This paper uses Wong and Law’s (1999) three-stage model of localization to analyze the case of a transnational corporation (TNC)’s successful implementation of a localization strategy in its FDI in Thailand. FDI flows to the Asia-Pacific region are seen to be recovering (UNCTAD’s World Investment Prospects Survey 2009-2011) as TNC’s interest in localization as an important strategy for enhancing performance has increased. The findings from Thai Yamaha Motor (TYM) indicate that successful and sustainable localization requires TNCs to go beyond what was proposed by Wong and Law including human resource management restructuring, mutual collaboration between expatriates and local management, and the proactive approach of local management towards localization.
