Abstract

Hermeneutics, in their willingness to seek an alternative understanding of the visuality, has covered many trends of thought, creating options whose interpretation schemes or structures are in many cases, sustainable and consistent with the circumstances that gave rise, after all some authors argue that human beings are and have always been interpreters. Image hermeneutics interpretation means expression, clarification, execution, identification and meaning. This semantic diversity of the term is considered the support of the meanings interpretation of designed image and represents the philosophical reflection that allow the compilation of modalities, procedures and characterizations of the design process understanding. To set borders and identify areas and times of designed image interpretation the links between hermeneutics and semiotics display signs relationship systems that emerged from the conceptualizations of graphic design, giving the scale of sense, that is, understanding. Hermeneutics of the designed image is the sum of experiences characterized by a succession of hermeneutical spiral based on the discovery of analogies linking the visual language with reality.