Abstract

A brief description: This work is about sustainable graphic design and the great niches of contamination that are generated by irresponsible practices. An extensive description: One of the greatest environmental crises of recent decades is related to the consumption of paper, use of plastic and their environmental implications; all human activities are immersed here and it is hard to withdraw from daily habits, there are fundamental needs such as reading and writing that depend on a quite specific design activity. However, there is the useful use of materials and there is the useless use of them. Having stated the previous, a work is presented which was conducted by a group of design students who participated in the Scientific Research Science Program, in the study and analysis of important graphic design niches that, thanks to justifications by different consumption ideologies, promote the daily waste of important materials, manpower, production processes, distribution, consumption and waste. Thus, fictitious needs, superfluous messages anchored to indispensable messages, the reception of shallow and trivial meanings, the accumulation of substrates and a great amount of residues and remnants of which recycling is not always possible, are generated.