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Fairness Creams and the Metrosexual
Views: 170
- Title: Fairness Creams and the Metrosexual: Analyzing the Discourse of Male Sexuality as Played Out in the Indian Media
- Author(s): Srilakshmi Ramakrishnan
- Publisher: Common Ground Research Networks
- Collection: Common Ground Research Networks
- Series: Interdisciplinary Social Sciences
- Journal Title: The International Journal of Interdisciplinary Social Sciences: Annual Review
- Keywords: Metrosexuality, Fairness Creams, India, Discourse Analysis, Multimodality
- Volume: 1
- Issue: 3
- Date: January 12, 2007
- ISSN: 1833-1882 (Print)
- DOI: https://doi.org/10.18848/1833-1882/CGP/v01i03/52710
- Citation: Ramakrishnan, Srilakshmi. 2007. "Fairness Creams and the Metrosexual: Analyzing the Discourse of Male Sexuality as Played Out in the Indian Media." The International Journal of Interdisciplinary Social Sciences: Annual Review 1 (3): 49-56. doi:10.18848/1833-1882/CGP/v01i03/52710.
- Extent: 8 pages
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Copyright © 2007, Common Ground Research Networks, All Rights Reserved
Abstract
This paper interprets the discourse of male sexuality in India through a discourse analysis of advertisements. The goal is to interpret the intertwining of preferred skin color with sexual desirability.
