Evaluating Trust in Agent Mediated e-Commerce

T07 3

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Abstract

Agents are being recommended as a next generation model for meeting the new needs of consumers as, it has been recognized that the existing techniques and approaches are insufficient for engineering complex and distributed systems. But success of agent mediated e-commerce system lies in the fact that how much trust users have, in the working of the Multi-agent system. To study multi-faceted nature of users’ trust, it has been decomposed into trust dimensions that have further been addressed in terms of trust factors. As trust is a subjective belief and there is a fair chance of hesitation in assessment of users’ trust; an Intuitionistic fuzzy set based method has been presented to evaluate and hence prioritize dimensions of users’ trust in MAS.