Abstract

The Dinagyang Festival, celebrated in Iloilo City, Philippines, presents a vibrant tapestry of cultural, economic, and social significance. This study employed a qualitative ethnographic approach to explore the nuanced cultural aspects and lived experiences associated with the festival. Data were gathered through participant observation, in-depth interviews, field notes, and document analysis. Findings illuminated the festival’s role in preserving cultural heritage while evolving to remain relevant. The economic potential of the festival was evident, bolstering local commerce and offering opportunities for global tourism. Furthermore, the festival emerged as a platform for cultural exchange, providing rich insights into regional cultural dynamics. Environmental considerations and the importance of sustainable practices were also underscored. The study concludes that the Dinagyang Festival is not just a cultural event but a multifaceted entity influencing community bonds, economy, environment, and academic research. Recommendations include enhancing community workshops, promoting environmental responsibility, and fostering research collaborations.