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Ethnocentrism and Consumer Attitudes to “Buy Local” Campaign
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- Title: Ethnocentrism and Consumer Attitudes to “Buy Local” Campaign: The Case of Canada and of Russia
- Author(s): John H. Walker
- Publisher: Common Ground Research Networks
- Collection: Common Ground Research Networks
- Series: Organization Studies
- Journal Title: The International Journal of Knowledge, Culture, and Change Management: Annual Review
- Keywords: Canada, Country-of-Origin, Buy-Local Campaign, Consumer Attitudes, Ethnocentrism, Russia
- Volume: 4
- Issue: 1
- Date: September 26, 2005
- ISSN: 1447-9524 (Print)
- ISSN: 1447-9575 (Online)
- DOI: https://doi.org/10.18848/1447-9524/CGP/v04/59176
- Citation: Walker, John H.. 2005. "Ethnocentrism and Consumer Attitudes to “Buy Local” Campaign: The Case of Canada and of Russia." The International Journal of Knowledge, Culture, and Change Management: Annual Review 4 (1): 0-0. doi:10.18848/1447-9524/CGP/v04/59176.
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Copyright © 2005, Common Ground Research Networks, All Rights Reserved
Abstract
The “Country-of-Origin Effect”; ethnocentrism; and a “buy-local” campaign are examined for two countries: a well-developed Western country and a country in transition.
