Ethnocentrism and Consumer Attitudes to “Buy Local” Campaign
Abstract
The “Country-of-Origin Effect”; ethnocentrism; and a “buy-local” campaign are examined for two countries: a well-developed Western country and a country in transition.
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The “Country-of-Origin Effect”; ethnocentrism; and a “buy-local” campaign are examined for two countries: a well-developed Western country and a country in transition.