“Design For Aging Eyes: A Look at Outdoor Fast Food Menu Displays”
Abstract
The aging population, one of the fastest growing age groups in the United States, is an audience that graphic designers often fail to address. Fast-food menu displays are just one example of a design that may not meet the needs of a senior clientele. This study consolidates and summarizes a variety of literature relevant to the design needs of an aging population. <p> To test the current fast-food menu displays, two fast-food restaurants’ menu displays were evaluated from criteria established by the literature review. </p><p> The purpose of this line of research is to produce preliminary guidelines for the structure, organization, and design layout of outdoor fast-food menu displays. The study establishes critical legibility factors related to aging vision and analyzes the displays of four fast-food restaurants.</p>