Abstract

The aging population, one of the fastest growing age groups in the United States, is an audience that graphic designers often fail to address. Fast-food menu displays are just one example of a design that may not meet the needs of a senior clientele. This study consolidates and summarizes a variety of literature relevant to the design needs of an aging population. <p> To test the current fast-food menu displays, two fast-food restaurants’ menu displays were evaluated from criteria established by the literature review. </p><p> The purpose of this line of research is to produce preliminary guidelines for the structure, organization, and design layout of outdoor fast-food menu displays. The study establishes critical legibility factors related to aging vision and analyzes the displays of four fast-food restaurants.</p>