Abstract

This practice case study of a design team project was developed to give students an experience in service learning through a collaborative effort with each other and with a nonprofit client. The class worked with VoteSA to produce a message for their voting campaign. The mission of VoteSA is to increase voter turnout, and it is part of a bigger initiative in San Antonio, Texas, that nurtures civic participation to achieve a collective vision, with specific goals, by the year 2020. The goal of the design team was to create a successful campaign to communicate the message of “getting out the vote.” The full campaign included a logo, tagline, billboard, infographics, posters, a website, and wearables. Creative phases included initial meetings with the client to understand and research objectives and strategies, presentations to and feedback from the client, and final designs and presentations given to the client committee. Challenges in the project included the bilingual component for the Anglo/Hispanic market and the diverse target audience of registered and unregistered voters. VoteSA will use the campaign designed by University of the Incarnate Word students in San Antonio’s upcoming elections, so the students will have the privilege of seeing their graphic design work being utilized as an agent of social change.