Abstract

The concept of value creation is essential for the analysis of human decision-making. Basically, whatever we do is based on subconscious decision processes, which are based on available information. If there is inadequate or insufficient information, it is hard to decide what to do and a mandatory decision is more a game of luck. Based on a cybernetic structural model of value creation, a methodology is proposed to overcome the problem of insufficient information in a decision process. The approach is motivated by the problem of identifying the value proposition of Enterprise IT in order to make an investment decision.