Contemporary Tendencies of Globalisation

H07 9

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Abstract

Artificial information technologies, including print, computer, and global cultural communication influence and unify world perception and interpretation of the human (the inborn information technology). Relationships between artificial and inborn information technologies and between global and local communication have compensatory characteristics. This approximates proglobalist and antiglobalist opposite approaches to unification, found respectively in Benedict Anderson’s interpretation of it as a key to progress and cultural development and in Marshall McLuhan’s critique of its negative influence on humans. Globalisation appears as contemporary dynamic of a universal pattern and its modification by recipients of local cultures. Academic thought, science fiction, and other cultural phenomena revise or creatively compensate for the unification. Privileging the human over technology is the alternative to human subordination to technology; constructing a safe and empowering environment compensates for the perspective of world’s dangers and indifference to the human.