Celebrating the Super Bowl

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  • Title: Celebrating the Super Bowl: Programs, Profits, Parties
  • Author(s): Linda K. Fuller
  • Publisher: Common Ground Research Networks
  • Collection: Common Ground Research Networks
  • Series: Common Ground Books
  • Keywords: Pre-game introduction, Super Bowl history, eco-politics of the Super Bowl, socio-cultural aspects of the Super Bowl, parties, post-game reflections. Appendices include Super Bowl-related websites, championships, team-related references, team wins, host cities, and Super Bowl costs for 30-second commercials.
  • Date: February 10, 2024
  • ISBN (hbk): 978-1-963049-09-1
  • ISBN (pbk): 978-1-963049-10-7
  • ISBN (pdf): 978-1-963049-11-4
  • DOI: https://doi.org/10.18848/978-1-963049-11-4/CGP
  • Citation: Fuller, Linda K. . 2024. Celebrating the Super Bowl: Programs, Profits, Parties. Common Ground Research Networks. doi:10.18848/978-1-963049-11-4/CGP.
  • Extent: 178 pages

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Abstract

A de facto American national holiday and phenomenon, the Super Bowl claims a spot as one of the most significant sporting events in the world and the most widely celebrated, feasted and feasting event of the year— with $14+ billion at stake, commercials costing $7 million for a 30-second spot, record-setting broadcast ratings, and 113+ million viewers. More avocados (105 million pounds) are consumed, and more beer is drunk (325 million gallons) on the single day of Superbowl Sunday. But there is much more at play than partying at our annual sports extravaganza, as this scholarly researched yet readable volume demonstrates: Here you will read a historical perspective that includes discussions of the meta-event’s economics (stakeholders, host cities, advertising, gambling, and media), fandom, ratings, halftime entertainment, the roles of mythic spectacle and religion, football’s sexist, militaristic language, gender issues like cheerleaders and sex trafficking, the Puppy Bowl, medical concerns like concussions and violence, tailgating and foodie ideas—all along with tidbits about your favorite team(s) and player(s). Touchdown!