Barbieland

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Abstract

The research article examines the intersectionality of perceived disability in Greta Gerwig’s 2023 film about Barbie. The film is based on Mattel’s Barbie doll and tells the story of a Stereotypical Barbie who goes on a journey of self-discovery. The article uses a qualitative approach that analyzes the film’s portrayal of cellulite, flatfoot, pregnancy, and other body images. The article argues that the film challenges stereotypes about disability by emphasizing the importance of self-acceptance. It also goes beyond individual impairments by examining the social model of disability, which argues that disability is not simply a matter of individual impairment but is also shaped by social and environmental factors. The article also argues that the film is a cautionary narrative in a dystopian setting. It reminds us of the dangers of valuing perfection over authenticity. The film is seen as a thought-provoking catalyst for discussions on inclusivity and its potential to address social disparities based on body image. The article concludes by arguing that the movie Barbie has the potential to challenge stereotypes about disability and promote a more inclusive society. The research also adds to the ongoing conversation about the media’s role in shaping our perspectives and promoting positive change.