Abstract

The image is a medium of representation, not only for transferring information, but also for the reproduction of knowledge. Each step of this reproduction process, which can also be considered as a form of design, has an act and meaning in the context of understanding and interacting with the world. The normative position of the architectural image, as a design act, also has a subjective characteristic that enables the audience to empathize with and experience the aesthetic perception of the designer. From this point, the paper focuses on the reproduction of the architectural image through the evolution of the museum and the aesthetic experience within the example of SANAA’s Louvre-Lens Museum. The built example in question indicates a new thinking and presents a new approach for the interrelation of the audience, work of art, and the designed space. As a designed and built architectural image itself, the museum building reproduces a new aesthetic experience, furthermore a new image, with the involvement of new audience.