An Instructional Framework Exploiting Consumers’ Opinions and ...

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Abstract

E-business offers designers opportunities to collect consumers’ opinions and context of use experience gained from different products. As reviews possess critical and relevant information, the study presents a robust framework to enrich the product design process by transforming consumer-driven data into actionable knowledge different from one-time, labor-intensive, and time-consuming conventional approaches. To evaluate the framework’s effectiveness, a combination of detailed sentiment and various statistical analyses is conducted to discover customer needs and preferences on a product category by identifying key product attributes and their importance levels. This paper proposes a semi-automated solution for designers to understand their products and competitors’ products and predict the future trend of product preference by analyzing a large volume of online data.