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An Initial Investigation into the Relationship between the De ...
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- Title: An Initial Investigation into the Relationship between the Designer's Personality and the Creative Design Process
- Author(s):
Alis D. Iacob
- Publisher: Common Ground Research Networks
- Collection: Common Ground Research Networks
- Series: Design Principles & Practices
- Journal Title: The International Journal of Design in Society
- Keywords: Creativity, Design, Personality Traits, Introversion, Extraversion
- Volume: 7
- Issue: 4
- Date: August 02, 2014
- ISSN: 2325-1328 (Print)
- ISSN: 2325-1360 (Online)
- DOI: https://doi.org/10.18848/2325-1328/CGP/v07i04/38546
- Citation: Iacob, Alis D.. 2014. "An Initial Investigation into the Relationship between the Designer's Personality and the Creative Design Process." The International Journal of Design in Society 7 (4): 25-34. doi:10.18848/2325-1328/CGP/v07i04/38546.
- Extent: 10 pages
All Rights Reserved
Copyright © 2014, Common Ground Research Networks, All Rights Reserved
Abstract
This article aims at understanding the designer’s creative personality with the aid of psychometric evaluation. The investigation suggested that introverted designers tend to experience higher levels of creativity than designers who have an extroverted personality. The business environment could benefit from assessing designers’ personality and tailoring job descriptions accordingly, to the advantage of both the company and the individual.
