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Adaptation of CRM Systems
Views: 250
- Title: Adaptation of CRM Systems: Cross-Cultural Impact
- Author(s): Maged Ali, Sarmad Alshawi
- Publisher: Common Ground Research Networks
- Collection: Common Ground Research Networks
- Series: Organization Studies
- Journal Title: The International Journal of Knowledge, Culture, and Change Management: Annual Review
- Keywords: CRM, eCRM, Adaptation, Culture, Cross-Cultural, Individual Level of Culture, Organizational Culture, National Culture
- Volume: 4
- Issue: 1
- Date: December 17, 2005
- ISSN: 1447-9524 (Print)
- ISSN: 1447-9575 (Online)
- DOI: https://doi.org/10.18848/1447-9524/CGP/v04/50235
- Citation: Ali, Maged, and Sarmad Alshawi. 2005. "Adaptation of CRM Systems: Cross-Cultural Impact." The International Journal of Knowledge, Culture, and Change Management: Annual Review 4 (1): 0-0. doi:10.18848/1447-9524/CGP/v04/50235.
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Copyright © 2005, Common Ground Research Networks, All Rights Reserved
Abstract
Three levels of culture have been differentiated during the investigation of the potential impact of culture on CRM systems implementation strategy.
