A Deontological Approach to Business Ethics

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  • Title: A Deontological Approach to Business Ethics: Beyond Maximization of Profits
  • Author(s): Wataru Asanuma
  • Publisher: Common Ground Research Networks
  • Collection: Common Ground Research Networks
  • Series: New Directions in the Humanities
  • Journal Title: The International Journal of the Humanities: Annual Review
  • Keywords: Business Ethics, Shareholder Model, Stakeholder Model, Federal Sentencing Guidelines for Organization (FSGO), Sarbanes-Oxley Act, Consequentialism (utilitarianism), Non-consequentialism (deontology), Cultural Relativism, Kant’s Categorical Imperative
  • Volume: 8
  • Issue: 2
  • Date: August 18, 2010
  • ISSN: 1447-9508 (Print)
  • ISSN: 1447-9559 (Online)
  • DOI: https://doi.org/10.18848/1447-9508/CGP/v08i02/42857
  • Citation: Asanuma, Wataru. 2010. "A Deontological Approach to Business Ethics: Beyond Maximization of Profits." The International Journal of the Humanities: Annual Review 8 (2): 245-254. doi:10.18848/1447-9508/CGP/v08i02/42857.
  • Extent: 10 pages

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Abstract

In most businesses the model of corporate governance has changed from the shareholder to stakeholder model. There have been implemented new laws and regulations such as the Federal Sentencing Guidelines for Organizations (FSGO) and the Sarbanes-Oxley Act. Despite all these efforts, there still remains a tension between business and ethics. The reason will become clear in the light of consequentialism (utilitarianism) and non-consequentialism (deontology) debate in classical ethical theory. One approach to business ethics is that morality is embedded in the success of business. But some unethical behaviors are included in and some moral obligations are excluded from the maximization of profits. The upshot is that in some cases there is a stark contrast between the greatest good and the rights of all individuals. The pursuit of profits relatively easily escapes the observance of the moral obligations and there must be some moral force to prevent business practices from unethical behaviors. But the tenet of Kantian ethics is that deontological ethics is not inclined to formalistic rigorism and heteronomy of will.