Abstract

Through visual examples and lecture, this paper will showcase a new and innovative under-Graduate graphic design curriculum with a keen focus on models of social responsibility. Outcomes of this new practice have resulted in students’ enhanced understanding of the subject matter and its application, including improved knowledge and skills, as well as both civic and educational engagement. As a result, we have seen our students become involved in and excited by these topics, and it has impacted the quality of their work. The contributions that they have made to the campus community and society as a whole are promising. The new Graphic Design curriculum asserts that designers’ decisions have an impact on the planet, and understanding that impact and accepting responsibility for one’s actions, contributes to the moral and ethical condition of the educated professional. This philosophy has influenced our methodology of teaching graphic design through projects that stimulate a greater understanding of the social responsibility of a graphic designer. Students are encouraged to investigate various cultures and theories in order to shape their projects and arrive at unique design solutions. As a result, they boldly take initiative in conveying their voices. Topics include investigation of issues of design responsibility, sustainable practices, cultural awareness including equality and tolerance, as well as the application of knowledge in response to the physical, cultural, and social human factors that shape design solutions and impact civic and ecological attitudes. In order to prepare graduates to contribute responsibly in a global community, it was necessary to make significant changes in both the scope and pedagogy of the graphic design curriculum. Additionally, a process of yearly assessment was established to assure program quality and promote continuous advancement in the effectiveness of teaching, the improvement of student work, and the design of curriculum.