Abstract

In recent years, the world has witnessed the emergence of a new school of thought in industrial and product design. It is a renaissance of the 21st century through revitalization of effective approaches which the East, notably the Near and the Middle East, had been applying to design of their products between 4th and 5th centuries, B.C. E. Banking on the rich experience of their past, the new generation of industrial designers in the Middle East has created a set of useful products whose design attributes increase their utility and attract emerging markets. This paper explores the tenets of the revitalized Eastern approach and offers examples which attest to its success. A pyramid-inspired sound system which utilizes ancient Egyptian design of long lasting pyramids has been presented and its superior performance over the conventional designed sound systems is discussed.