A de facto American national holiday and phenomenon, the Super Bowl claims a spot as one of the biggest sporting event in the world and the most widely celebrated, feasted and feasting event of the year. But there is much more at play than partying at our annual sports extravaganza: Here you will read an historical perspective that includes discussions of the meta-event’s economics (stake holders, host cities, advertising, gambling, and media), fandom, ratings, halftime entertainment, the roles of mythic spectacle and religion, football’s sexist, militaristic language, gender issues like cheerleaders and sex trafficking, the Puppy Bowl, medical concerns like concussions and violence, tailgating and foodie ideas—all along with tidbits about your favorite team(s) and player(s). Touchdown!

Linda K. Fuller, Professor of Communications at Worcester State University, is the author of 30+ books—including Sport, rhetoric, and gender; Sportscasters/sportscasting; Female Olympians; Sportswomen’s apparel; and Female Olympian and Paralympian athlete activists (2023). She is the recipient of Fulbright awards to Singapore and Senegal. Check out her website: www.LKFullersport.com.

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