Promotion and Perception (Asynchronous Session)
Environmental, Social, and Corporate Governance Initiatives for Maximizing Organizations Intangible Asset Value: Contributing to The Maintenance of a Livable Planet, Promoting Good Organizations Practices, Attracting, and Educating Stock and Stakeholders View Digital Media
Paper Presentation in a Themed Session Olivio Palermo
Environmental, Social, and Corporate Governance (ESG) encompasses three dimensions that should guide organizations’ plans from now on in order for them to make their contributions towards the achievement of the Agenda 2030 and SDGs. Financial leaders have an important role to play helping companies to understand the need to create value through social, environment, and governance initiatives that will create intangible assets to the company, attracting responsible investors and at the same time engaging stock holders in protecting and improving life in our planet. This paper explores evidence that organizations with a good ESG rating besides attracting more investment, have been showing lower cost of capital, more steady earnings, and a lower market risk. At the same time such organizations witness the improvement of their brand image with more transparency, strict anti-corruption practices in a more diverse environment with high governance is achieved. The social aspect is also key and such companies show exemplary labour standards allowing to better and safety performance where good relations with partners, customers, and other stakeholders is always fostered. Last but not least, companies with good ESG ratings are sensible to the need to take care of their environment, the need to have a pro-active posture towards climate change reviewing all their internal processes to align their business plans to sustainable strategies caring about what they produce, what they buy, and what they sell.
The Effect of The New Logo on People's Brand Awareness and Perception of Quality of Indonesia's Ministry of State-owned Enterprises View Digital Media
Paper Presentation in a Themed Session Mochammad Koentjoro
In Indonesia there are as many as 722 State-owned Enterprises (SOE) which are managed under Ministry of State-Owned Enterprises (Kementerian BUMN). The SOEs, which numbers 114 parent companies and 658 subsidiaries affect the lives of many Indonesians and has a very strategic value for the government, and the people. On July 1st, 2020, the Ministry launched a new logo. The logo was aimed to reflect the country’s identity, as well as the institution’s spirits of innovation, and collaboration. This research investigates whether the new logo affects the Brand Awareness and Perception of Quality of the Ministry among Indonesians. For this research, two groups of respondents were formed. They were given questionnaire using a six-point Likert scale with 1 for “Strongly Disagree” to 6 for “Strongly Agree”. People from the first group were shown and asked about their opinion of the logo and the Ministry in regard of the criteria: Nationalism, Innovation, and Cooperation. The second group of people were asked about their opinion of the Ministry in relation to those without being shown and asked about their opinion of the new logo. Both groups' answers were then analyzed and compared, and the results from the first group were also analyzed using Linear Regression to determine the influence of the new logo on the people’s opinion about the ministry. The results show that the people from the first group did give slightly higher scores in answers to questions about the Ministry, compared to people from the second group.
Peculiarities of Culture Centre Marketing During the Pandemic: A Case Study of Lithuania
Paper Presentation in a Themed Session Virginija Jureniene
Culture centres are based on the following main elements of marketing: product, location, service marketing and service support factors. Culture centres provide cultural services whose implementation location belongs to territories encompassed by those culture centres. Their cultural services are public goods. Public services must satisfy the needs of the society, be non-profit, and they often cannot be valued in money. Since culture centres are often funded by state or municipality budgets; therefore, their services are usually free. In order for the image of the cultural centres to be formed, the services provided are announced publically and the audience is attracted, service support factors are carried out. This study analyses what marketing means to culture centre use during the COVID-19 pandemic in order to maintain their audiences. The study is carried out in the following three stages: spring (April-May), autumn and winter (September-December) of 2020, and also one in the first half of 2021. The study includes The Association of Lithuanian Culture Centres, a researcher of Vilnius University Kaunas Faculty group of researchers Creative Industries and Innovations. The study includes quantitative research, i.e., a survey with a semi-structured questionnaire. The study is based on data from 80 culture centres. The results of the initial study analysis are presented.
Exploring Business Ethics Practices in Top firms in Peru: Typology, Density, and Links View Digital Media
Paper Presentation in a Themed Session Mario Marcello Pasco-Dalla-Porta, Milos Lau Barba, Levy Del Aguila Marchena
As organizations have a growing influence on most human activities, an increasing number of researchers and managers are concerned about how to incorporate an ethical approach in them, especially in business companies. The literature on the topic identifies six groups of ethical practices: the design of codes of conduct, the adoption of external standards, the constitution of internal offices, the implementation of training programs, the elaboration of reports, and the application of control mechanisms. In the last decade many firms in Latin America, and specifically in Peru, have begun to adopt a more comprehensive approach to business ethics. Unfortunately, there are no systematic studies about this process in the country. The purpose of this research was to fill this gap through a systematic study of business ethics practices in the country. The data was collected through structured observations of web pages of 365 companies randomly selected out of the top 10,000 ones. The analysis revealed that although companies apply a variety of ethical practices, few of them do so in a comprehensive way. This study has valuable implications for scholars and managers. It provides the first systematic approach to the topic in the country, including a new index of ethical practices constructed following the suggestions of a panel of experts. It also elucidates what types of practices deserve further attention from practitioners interested in promoting an ethical climate in business organizations.
