Educational Approaches

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Controllable Randomness as a Method of Designer’s Work

Paper Presentation in a Themed Session
Pavel Pisklakov  

Design is a method of solving particular tasks for the client, so a designer in his work tries to find the proper solution for the client’s task systematically. Randomness is usually treated as something uncontrollable, chaotic, and unsystematic, so designers usually try to avoid randomness because it makes a design solution uncontrollable. But it’s not entirely true. Designer can set some boundaries, some rules for the randomness to make randomness work for itself, to make controllable randomness and to create a design system with vast flexibility and good recognisability. This paper discusses the SD3 framework that helps the designer to develop design systems with controllable randomness and explores some cases of the framework application.

Non-concept Method: Give the World a Chance to Surprise You

Paper Presentation in a Themed Session
Galina Lola  

Creation of a new product, whether an idea, a technology, an event, or an object, requires a completely new conceptual framework because one can’t make something new using a usual set of procedures. The very orientation of creating something new calls for rejection of the usual logic and a deliberate move to the sphere of uncertainty where anything can happen. ‘Non-concept’ method, which can be seen as a constructed mental landscape that, instead of making way to the goal, creates situations for the emergence of numerous unforeseeable intermittent objectives that at some point should be assembled into a unified semantic ensemble. It is an open self-developing system where meaning appears not as a result of the connection of elements but due to modifications of the whole graphic figure that develops like a living organism. Application of the ‘non-concept’ method has shown that it helps designers overcome the inertial linearity of thinking and employed non-linear “fluttering” predicative mind. This method allows designers to activate their ability to think in a non-linear, fractal, and uncertain fashion. It develops their skills in creating the conception as a self-organizing system open to signification and resignification.

Principles of Educating Graphic Designers in the Context of Interdisciplinary Educational sphere of a Classical University

Paper Presentation in a Themed Session
Ksenia Pozdnyakova  

The basic concept of bachelor and master programmes of graphic design is built on the interaction of experimental methods of implementing practical subjects and the theoretical and research base of the humanitarian and art disciplines, traditional for classical university education. This concept is one of the advantages of creating programmes for design professions at the university. Professionals from both sides participate in working on these programmes. They are university professors, specialists in interdisciplinary subjects, and practicing designers and artists who have developed their own methods of design and tutoring. The key feature of the University Design School, explored in this paper, is the synthesis of design, art and science, which is reflected in the works of our students throughout all their student years.

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