Thirteenth International Conference on Design Principles & Practices

Abstract

Creation of a new product, whether an idea, a technology, an event, or an object, requires a completely new conceptual framework because one can’t make something new using a usual set of procedures. The very orientation of creating something new calls for rejection of the usual logic and a deliberate move to the sphere of uncertainty where anything can happen. ‘Non-concept’ method, which can be seen as a constructed mental landscape that, instead of making way to the goal, creates situations for the emergence of numerous unforeseeable intermittent objectives that at some point should be assembled into a unified semantic ensemble. It is an open self-developing system where meaning appears not as a result of the connection of elements but due to modifications of the whole graphic figure that develops like a living organism. Application of the ‘non-concept’ method has shown that it helps designers overcome the inertial linearity of thinking and employed non-linear “fluttering” predicative mind. This method allows designers to activate their ability to think in a non-linear, fractal, and uncertain fashion. It develops their skills in creating the conception as a self-organizing system open to signification and resignification.