MICRO-BIO

• Xu Xiaying (Richard) received his PhD in Communication from the University of Macau in 2016. He currently serves as assistant professor at Beijing Normal University-Hong Kong Baptist Universty United International College, the first collaboration in...More

  Xu Xiaying (Richard) received his PhD in Communication from the University of Macau in 2016. He currently serves as assistant professor at Beijing Normal University-Hong Kong Baptist Universty United International College, the first collaboration institute in higher education between Mainland China and Hong Kong. His research interests are focused in Chinese social media advertising and creative industries.

  Less

EXPERIENCE

• Beijing Normal University-Hong Kong Baptist University United International College

  • Assistant Professor
  • Public Relations and Advertising
  • Present

EDUCATION

• University of Macau

  • PhD in Communication

Links

• Chinese creative industries, soft power and censorship: The case of animation
• Faculty page