Manage Linked Résumé

  • Doctoral candidate at the University of Siegen, Germany, with specific interest in "Media Management in the 'Internet of Things'"

BIONOTE

  • Hi, I am Valerie Thiele, married and was born on October 24th, 1984, in Großburgwedel (Germany). I have two children (1 & 3). After finishing school, I successfully completed my apprenticeship as a publishing clerk at Gruner + Jahr AG & Co K...More

EXPERIENCE

  • Journal International Experience GmbH
    • Digital Office
    • Digital Manager
    • January 2014 to Present

    lifecycle management, success monitoring and development of digital and print media, creation of qualitative and quantitative analyses as well as reportings to develop and optimize product portfolios, planning & development and supervision on digital product-, marketing- and communication-strategies, creation of market and competition analyses for new projects, creation and implementation of digital marketing and advertising concepts, pricing of products, implementation, planning, supporting and monitoring of SEO/SMO, acquisition and supervision of co-operation partner and clients/ CRM

  • Swiss Teletext AG, Zurich
    • Digital Office
    • Online Product Manager Digital Advertising
    • January 2013 to January 2014

    planning, development and supervision on digital product-, marketing- and communication-strategies, management and success monitoring of advertising formats for specific target groups, development/ success monitoring and commercialization of digital and print media, creation and implementation of digital marketing and advertising concepts, creation of social media strategies, creation of market and competition analyses for process optimization and business development, lifecycle management / budget planning & development of digital and print media

  • Deutsche Messe Interactive GmbH, Hanover
    • Digital Office
    • Online Business Analyst
    • January 2011 to January 2013

    management of the Marketing Research Team (5 persons), project leader: "Development and advancement of the marketing and distribution strategy", creation of market and competition analyses for process optimization and business development, development of concepts for products and offers conception and development of business management tools for planning and controlling (balanced scorecard, scoring models) creation of qualitative and quantitative analyses as well as reportings to develop and optimize product portfolios development of social media and e-commerce strategies

  • stern.de GmbH, Hamburg
    • Editorial Office
    • Editorial employee, stern.de Digital TV
    • September 2007 to September 2009

    development and implementation of the video-on-demand-platform (management of new products), support and development of the new strategic concepts for the video-on-demand-platform (choice of services, content decisions), planning/ development & supervision of the digital products (daily, monthly)

  • DPV Deutscher Pressevertrieb GmbH, Hamburg
    • Distribution
    • Distributional Employee, DPV Network
    • January 2007 to September 2007

    planning and implementation of distribution of the products, sales planning, creation of products presentation, support and assistance of budget planning

  • Gruner + Jahr AG & Co KG, Hamburg
    • Marketing, Distribution & Business Development
    • Apprenticeship as businessperson of publishing
    • August 2004 to January 2007

    distribution, marketing, advertisment work experiences (2 months) Comercial Atheneum S.L., Barcelona: products presentations, support of the external, planning and development of the distribution fair DISTRI PRESS

EDUCATION

  • University of Göttingen “Georg-August-Universität“
    • Master of Science in Business Management
    • April 2011 to June 2013

    core areas: general management, business management, marketing, innovation management thesis: "Development of a catalog of requirements for the management as decision support of social media activities” further: competences of motivation and leadership, project management, management of stress, competence of communication medias, project for Amnesty International Göttingen

  • Universidad Mayor en Santiago de Chile / ESERP Business School en Barcelona
    • Magister en Dirección de Comunicación y Finanzas (MBA) / Master en Comunicación y Marketing Estratégico
    • April 2010 to April 2013

    core areas: marketing, coaching and leadership, marketing and branding, finance, media management, strategic management and communication thesis: "Consideraciones estrategicas para el establecimiento de un negocio en los canales de Social Media“

  • University of Flensburg / University of Southern Denmark
    • Bachelor of Science in International Management
    • October 2007 to April 2010

    core areas: international strategy and media management, marketing, information technology, statistics, business studies thesis: "Content management for specific target groups on mobil media: Conception of an iPhone-App“ further: participation in google online challenge “Google AdWords”, management of the newspaper of the University of Flensburg, support of the international office at the University of Flensburg

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