MICRO-BIO

• I am a Senior Lecturer in the School of Language and Global Studies at the University of Central Lancashire. I teach marketing with a particular focus on advertising and how cultural differences change how advertising is perceived and executed...More

  I am a Senior Lecturer in the School of Language and Global Studies at the University of Central Lancashire. I teach marketing with a particular focus on advertising and how cultural differences change how advertising is perceived and executed.

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EXPERIENCE

• University of Central Lancashire

  • Senior Lecturer
  • School of Language and Global Studies
  • September 1992 to Present

EDUCATION

• University of Salford

  • MSc in Marketing
  • September 1990 to July 1992

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