MICRO-BIO

• I am a business psychologist with a Ph.D. in Communication Psychology. As marketing research manager I have conducted qualitative studies in European and African countries making use of in-depth interviews, focus groups, creative workshops and (n)et...More

  I am a business psychologist with a Ph.D. in Communication Psychology. As marketing research manager I have conducted qualitative studies in European and African countries making use of in-depth interviews, focus groups, creative workshops and (n)ethnographic studies. Since 2013, I am a professor of Business Psychology at a University of Apllied Science in Hamburg. My research interests are consumer cognition and behavior, learning and development, media and communication psychology. I enjoyed being a visting professor at the University in Capetown in 2018, and am actively engaged in an network of international and interdisciplinary research partners.

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EXPERIENCE

• International School of Management

  • Local Head of Bachelor Programme
  • Business Psychology
  • Present

EDUCATION

• University of Hamburg

  • Certificate "Change Management and Organisational Learning"
  • 2014 to 2015

  Scientific training in „Change Management and Organisational Learning”

• International School of Management

  • Professor
  • September 2013 to Present

  • Responsibility for the quality assurance and development of the course of studies; coordination of professors and guest lecturers at the Hamburg Campus • Teaching and examinations of classes in the Master and Bachelor courses of “Psychology & Management” • Building a network of research and business corporations, promoting publications and conference contributions • Administrative responsibilities • Research based teaching in Master and Bachelor courses “Psychology & Management” as well as “International Management / English trail” • Mentoring Bachelor, Master and PhD theses with an empirical focus • Heading the research colloquium • Courses: Introduction in Organisational Psychology, Market- and Consumer Psychology, Communication and Media Psychology, Psychology of Brand Management, Psychology of Perception and Cognitive Processes, Psychology of Motivation and Emotion, Psychology of Consulting and Coaching, Research Projects and Workshop

• Ipsos Qualitative

  • Head
  • 2004 to 2007

  Leadership and management of 13 employees in 2 divisions; financial, staff and budget responsibility and accountability; development of innovative market research tools and methods (e.g. Concept TestTM which has been awarded as ‘Tool of the Year 2005’ by the German Market Research Association); training and education of researchers

• Research International

  • Senior Account Manager
  • 1999 to 2004

  Growth of qualitative team; conceptualisation and management of qualitative consumer and marketing communication research studies in the business areas fast moving consumer goods, IT and telecommunication, ecommerce platforms, health and pharmaceutical research; development of innovative research tools and techniques

• University of Heidelberg / Germany

  • Dr.phil.
  • 1993 to 1999

  Communication research in the Special Research Department „Language and Situation“ of the University of Heidelberg and the University of Mannheim headed by Prof. Lenelis Kruse and Prof. Caja Thimm,, sponsored by the German Research Association Creating and conducting scientific communication studies on intergenerational discourse and communication at the work place Ph.D. grant provided by the state Baden-Württemberg”, Ph.D. about “Meta Communication” in Communication Psychology, grade: magna cum laude

• University of Mannheim / Germany

  • Dipl.-Psych.
  • 1986 to 1991

  Study of Psychology (Diplom), grade: “sehr gut” (summa cum laude) Subjects: Research methodology, Statistical Analyses, Organisational Psychology, Communication Psychology, Marketing and Advertising Psychology, Social Psychology, Theory of Sciences Student assistant in research project headed by Communication Psychologist Prof. Peter Winterhoff-Spurk

Links

• Department Business Psychology