MICRO-BIO

• Professor Boya holds a Ph.D. in Business Administration with a concentration in marketing from the University of North Carolina at Chapel Hill. He has published in the Journal of the Academy of Marketing Science, Journal of Business Research, Journa...More

  Professor Boya holds a Ph.D. in Business Administration with a concentration in marketing from the University of North Carolina at Chapel Hill. He has published in the Journal of the Academy of Marketing Science, Journal of Business Research, Journal of Personal Selling and Sales Management, International Marketing Review, and other journals. Less

EXPERIENCE

• Appalachian State University

  • January 2020 to Present

EDUCATION

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