Tsu-Hong Yen, Ph.D., is Professor and Chair in the Department of Hospitality, Tourism and Event Management, San Jose State University. He holds a BB in Tourism from the Chinese Culture University (Taiwan), an MBA with a concentration in transportati
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Tsu-Hong Yen, Ph.D., is Professor and Chair in the Department of Hospitality, Tourism and Event Management, San Jose State University. He holds a BB in Tourism from the Chinese Culture University (Taiwan), an MBA with a concentration in transportation from the University of Tennessee, Knoxville, Tennessee, an MS, and a Ph.D. in Leisure Studies from the University of Illinois, Urbana-Champaign. He had taught at the University of Oregon in Eugene, Oregon, and Da-Yeh University in Taiwan. Dr. Yen's research interests include service management, motivation to travel, consumer behavior, market segmentation, and cross-cultural research.
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