Communication and Media StudiesPanida Jongsuksomsakul’s Shares
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Impact of Digital Media Usage on Human Happiness and Well Being - An Analysis of Rural Communities in Thailand
The distribution of digital media seems to impact on daily communication media usage and invest a lot of money on digital living. This study aims to examine the effects of digital culture and digital media on the happiness and well-being of rural people (n=387, α=0.05) in the Koakha and Thagham sub districts in Lampang and Singhburi provinces.The results found that the majority samples perceived the highest score (gif.latex?\bar{x} = 4.01, s.d.=0.9) on analogue television and personal communication which influences six factors; 1)health and mind dimension; 2)job security dimension; 3)economic security dimension; 4) community and family relationships; 5) administrative management dimension; 6) community environment and climate dimension together where they are entwined and cannot be easily separated. Investing in modern media tools and systems (social networks, mobile devices, digital television), should be embraced, though they should be treated with caution. It is also crucial to account for any unintended effects, such as unfiltered or unverified information. The paper further questions the role of local government, and their role in promoting local identity, social policy and how digitisation could assist in serving those living outside of major cities in Thailand.
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This paper was developed based on a report by the Public Relations Department Region (PRD) in the Lower Northern region of Thailand. It is a qualitative research project using a focus group discussion technique to collect data from 2 local residents. The objectives of the study were to evaluate the procedures, performance and effectiveness of PRD and to make suggestions towards the improvement of its services and productions. The results indicated that the PRD is still a very significant local media organization having served all parts of the community for a long time without charge for broadcast programs. However, compared to private media, PRD productions are seen as “out-of-date”. Moreover, many local residents are still unable to identify the logo and associate it clearly with the name of this government organization. Yet, the research sample believes that the productions can be adapted by the use of modern media technology, and will continue to effectively spread information covering all community issues, in a timely and understandable manner.
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International and intercultural communication in Great King Naresuan Period
The Memoirs of King Naresuan’s period has enormous evidences and has been distributed in various formats in mass media. Almost all of them, whether in Thai language or others, cover his brave heart, defeat of enemies, expansion of border, as well as his influence on healthcare, language education and religious acts. Nonetheless, personal communication is sometimes understood differently between people who share different backgrounds, cultural practices and religious beliefs. King Naresuan felt challenged by these factors and it let him to investigate and to create an understanding of how to communicate with different parties, resulting in good relations with everyone. The objective of this qualitative study is to find and identify a pattern of international communication in the low – technology period of King Naresuan, derived from secondary data about him which involve diplomatic and personal communications with international partners. According to international communication, intercultural communication and communication process are being used to explain the context of e.g. political texts, and poses the questions; what was important? To whom is it important? For what is a purpose? The results show that ancient people mitigating circumstances while looking for new land and resources, the main reasons for war, had a diplomatic and soft approach – e.g. marriage, offering of souvenirs and so on. Their international communications abilities are one of the success factors strengthening their power, keeping dependent landlords under their control.
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Disaster management communication, case study of flooding in Thailand and the Philippines
Thammasat University Theses
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COMMUNICATION, CULTURAL CAPITAL AND SOCIAL CAPITAL FOR SUFFICIENT HAPPINESS OF PEOPLE IN COMMUNITY OF KOAKHA, LAMPANG PROVINCE AND INTHABURI, SINGHBURI PROVINCE
The present study aims to relate communication, social capital and cultural capital for sufficient happiness in the Koakha community of Lampang province and the Inthaburi community of Singburi province in Thailand. It uses a mixed approach of qualitative and quantitative methods (α = 0.05) to explore communication related to cultural and social capital in supporting sufficient happiness and sustainable lifestyle. The impact of leaders’ communication for living with transparency and participatory communication has led to the transfer of cultural and other sources of sustainable capital including the local equity budget. However, new media with its global reach and its ideological content, capitalistic values, and practices, might have some disadvantageous effects on the local communities’ way of life.
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Factors Affecting Happiness of the People in Thailand
The present study of factors affecting the happiness of the people in the Northern and Central Parts of Thailand were selected using a cluster sampling technique. The aims of the study are the analysis of factors affecting the happiness of people in these areas. Communication is an important dimension although mental and physical health, economic security, job security, administrative management, family relationships and the environment are also dimensions under consideration. In-depth interviews of 6 key informants were carried out for appropriate questionnaire design. Then collected data by using the quantitative technique with 387 people (α=0.05), found the levels of happiness of people are in the middle-average range ( gif.latex?\bar{x}= 6.3). The study explores indicators for communication as factors affecting happiness, especially, face – to – face communication and participatory communication between government to promote Thai people’s health, policy agenda and provide a budget for living sustainability and maintaining a sustainable lifestyle. Moreover, living with transparency and participatory communication led to diverse rewards in many areas.
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https://www.tandfonline.com/doi/abs/10.1080/01296612.2016.1142244
Media and happiness of NongKwaw indigenous people, Thamuang district Kanchanaburi province
