Nor Khalidah Abu is a Senior Lecturer in the Marketing Department at the Faculty of Business Administration, Tun Abdul Razak University, Malaysia. She received her MBA from Universiti Kebangsaan Malaysia and Bachelor of Science in Business Administr
...MoreNor Khalidah Abu is a Senior Lecturer in the Marketing Department at the Faculty of Business Administration, Tun Abdul Razak University, Malaysia. She received her MBA from Universiti Kebangsaan Malaysia and Bachelor of Science in Business Administration (Production and Operations Management) from Ohio State University. She has authored and co-authored e-learning modules, CD, and web–based coursewares for Fundamentals of Marketing, Principles of Marketing, Marketing Management, and Economics and Society. Her research and teaching interests are in retailing management, channel management, and service marketing.
Less
Interdisciplinary Social Sciences
