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  • I am an emerging researcher with a keen interest in theoretical frameworks governing the knowledge economy. I aim to introduce distinctive paradigms on knowledge management so that learning organizations may be able to attain sustainable competencie...More


  • Imperial College of Business Studies Lahore

    • Department of Management Sciences
    • Visiting Lecturer
    • April 2016 to April 2017

    Taught marketing and finance subjects to BBA & MBA students.

  • The Nation

    • Blogging
    • Freelance Blogger
    • September 2015 to Present

    A passionate writer of blogs on geo-politics, current affairs and social causes.

  • Urban Pest Management

    • Marketing
    • Content Creator and Manager
    • February 2013 to January 2014

    Responsible for content creation and management on social media platforms Website development on CMS Develop SEO, increase page traffic and user engagement

  • Gen-Y Pakistan

    • Management
    • Founder
    • January 2013 to Present

    A facebook based social media community which aims to provide a youth advocacy platform while engaging the youngsters in humanitarian activities.

  • Lahore College for Women University

    • Department of Management Sciences
    • Lecturer (Honorary)
    • November 2012 to January 2013

    Taught Marketing Management to BBA students Used a case-study based approach with focus on class presentations and group discussions


  • Imperial College of Business Studies, Lahore
    • PhD Management Sciences
    • October 2015 to Present

  • Lahore College for Women University
    • MS Management Sciences
    • September 2011 to August 2014

  • Institute of Business & IT
    • Bachelors of Business & IT
    • August 2007 to July 2011