Matthew has managed and delivered and courses both in the UK and Internationally. His publications cover the thematic areas of Tourism, International Marketing, Cultural Adoption / Adaption and Motivation. Currently working on his PhD which encomp
...MoreMatthew has managed and delivered and courses both in the UK and Internationally. His publications cover the thematic areas of Tourism, International Marketing, Cultural Adoption / Adaption and Motivation. Currently working on his PhD which encompasses International Marketing, National Branding and UK Higher Education provision.
As the chair of the EHWLC Research group and Coordinator of the EHWLC MBA programme it is his pleasure to mentor, motivate and guide his students through their studies.
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The Learner
