MICRO-BIO

• I study the effects of appearance on the consumer. Prior research examines the effects of various visual package elements, including color and shape, on the consumer at the point of purchase. I have a background in both the visual arts and marketi...More

  I study the effects of appearance on the consumer. Prior research examines the effects of various visual package elements, including color and shape, on the consumer at the point of purchase. I have a background in both the visual arts and marketing science. With respect to the former, along with an undergraduate degree in art, I studied painting at the Cleveland Institute of Art, and illlustration at the Parsons School of Design. I worked as a freelance illustrator for several years in New York City. My work appeared in Fortune and Barron's magazines, and on the covers of books for Viking Penguin and Holt Rinehart Winston, among others. With respect to the latter, I was a senior analyist in marketin sciences for BBDO Advertising in NYC, working on international accounts, and for Glaxo Pharmaceuticals, now GlaxoSmithKline. Less

EXPERIENCE

• Elon University

  • January 2020 to Present

EDUCATION

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