MICRO-BIO

• I am interested in understanding the technologically sophisticated consumer who is resistance to discontinuing an existing technology when faced with the decision to adopt a replacement innovation. I am currently exploring the 1) simultaneous use..

  I am interested in understanding the technologically sophisticated consumer who is resistance to discontinuing an existing technology when faced with the decision to adopt a replacement innovation. I am currently exploring the 1) simultaneous use of an existing technology and replacement innovation; 2) resilience of paper artefacts; and 3) antecedents and consequences of distrust in the customer-organization relationship. Less

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EDUCATION

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