MICRO-BIO

• Gerhard Apfelthaler is a professor of International Business at California Lutheran University's School of Management. He has published books, case studies and articles in journals such as the Journal of World Business,Industrial Marketing Managemen...More

  Gerhard Apfelthaler is a professor of International Business at California Lutheran University's School of Management. He has published books, case studies and articles in journals such as the Journal of World Business,Industrial Marketing Management, the Journal of Small Business Management, the International Journal of Management Education, the European Journal of International Management, the Service Industries Journal, and the International Journal of Global Management Studies. His research interests are in the areas of international market entry as well as cross-cultural management. Less

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