Amitoj Singh’s Scholar Publications
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The Fuel Tank is the Most Delicious Part of a Motorbike
Published by Design Principles and Practices on February 01, 2011
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A Methodology for Celebrity Personality Based Styling
Published by Design Principles and Practices on February 01, 2011
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“I Love Riding!”- Investigating the Bikers’ Emotive Needs within the Social Culture of Biking in India
Published by Design Principles and Practices on May 25, 2009
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Investigating the Longevity and Widespread Emotional Attachment Associated with the World’s Largest Selling Motorbike
Published by Design Principles and Practices on May 25, 2009
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A Humanistic Perspective on Colour Preferences in Purchase Decisions of Motorbikes in India
Published by Design Principles and Practices on July 30, 2008
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Role of Emotions in the Design of Religious Rituals and Artefacts in Sikhism
Published by Design Principles and Practices on December 24, 2007