Abstract
Museums are referents of authority in society. This paper arises from a research project that seeks new ways to raise awareness of social issues and vulnerable audiences. To this end, it proposes that museums take an active part in these campaigns. Museums are references of authority and have a great power of persuasion. The aim of the project is to investigate how museums can participate in these initiatives and whether they are really effective. Firstly, focus groups were held and secondly, an experiment was carried out in the museum. In order to carry out this experiment, a group of experts are involved in its design. The results how how the museum can be a more participatory agent in society, as stated in the latest ICOM definition of a museum and in alignment with the 2030 Agenda and the SDGs.
Presenters
Mónica Viñarás AbadProfesora e Investigadora, Ciencias de la Comunicación Aplicada, Universidad Complutense de Madrid (Facultad Ciencias de la Información), Madrid, Spain José A. Ruiz San Román
Professor, Public Opinion and Sociology of Communication, Faculty of Information Sciences, Complutense University of Madrid, Madrid, Spain Juan Enrique Gonzálvez Vallés
Profesor Contratado, Complutense University of Madrid, Spain Ana Pedreño Santos
Assistant Professor, Marketing, Universidad Complutense de Madrid, Spain
Details
Presentation Type
Paper Presentation in a Themed Session
Theme
2024 Special Focus—Intersectionality: Museums, Inclusion, and SDGs
KEYWORDS
Museums, Public, Vulnerable, Communication, Strategy
Digital Media
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