Digital Decisions to Evolve, Change, and Adapt: Focusing on Visitors, Community, and Co-participation

Abstract

The COVID-19 pandemic and recent nationwide protests in the United States and other countries against police violence have exacerbated what were already important issues of diversity, equity, inclusion, and accessibility (“DEIA”) facing our communities. This has resulted in a demand for the cultural sector and its leaders to act with greater urgency than they have to date to address these matters directly. In addition, the field has experienced enormous disruption from the pandemic including layoffs, furloughs, financial distress, and public closures. As a result, people’s relationship with technology has deepened as we rely more on digital connections for work, cultural experiences, education, health care, and social interactions. To handle this disruption, many museums are attempting to increase their capacity for digital experiences. An investment in digital capacity can help with the challenges organizations face to reach new and expanded audiences while addressing relevancy, social impact, and DEAI. This presentation, based on the chapter Digital Decisions to Evolve, Change, and Adapt in the book Museum Education for Today’s Audiences Meeting Expectations with New Models, explores the challenges facing cultural institutions. Some of these challenges include: limited digital staff, limited budget allocations, limited digital tools, digital literacy, and digital maturity. Topics to explored include advanced collection discovery, social impact and change, audience insights, co-creation, iteration, and revenue generation.

Presenters

Mark Osterman
Assistant Director for Technology and Engagement, Technology and Engagement, Lowe Art Museum | University of Miami, Florida, United States

Details

Presentation Type

Innovation Showcase

Theme

Visitors

KEYWORDS

Visitors, Digital, Technology, Co-creation, Audience, Research, Collections, Discovery

Digital Media

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