The Museum is the Message: Melding McLuhan, Media Literacy, and Museum Studies

Abstract

Marshall McLuhan’s familiar maxim, the medium is the message, comports well to contemporary museum studies, particularly when considering the values of inclusion and equity. McLuhan’s main point was to reify media form as equally worthy of study and critique as media content. Likewise, when considering museums as sites of study and critical spaces for culture and community, we should pay attention to museum form as much as we do to museum content. This study considers the interdependency of museums and media literacy studies within a DEI-infused learning environment by examining four pedagogical criteria: architecture, ethics, the role of trauma, and an aesthetics of care.

Presenters

David Moscowitz
Journalism and Mass Communications (SJMC), College of Information and Communications, University of South Carolina, South Carolina, United States

Details

Presentation Type

Paper Presentation in a Themed Session

Theme

2023 Special Focus—Museum Transformations: Pathways to Community Engagement

KEYWORDS

Media Literacy, Museums, Community Engagement, Marshall McLuhan, Media Ecology, Postmodernity