Abstract
Audiences’ needs have changed. They want museums to better reflect their current social concerns and to present their stories in an inclusive and critical manner through collections and programs. Visitors expect museums that are participatory, audience-centred and environmentally sustainable. Based on these observations, the McCord Stewart Museum’s 2022-2027 strategic plan was developed with the conviction that it will meet the aspirations of a diverse audience and contribute to a greater engagement towards social justice. This paper explains how inclusion was at the very heart of the planning process, what are the main components of the five-year strategic plan and the Museum’s Change Theory. It also outlines how the plan is now deployed.
Presenters
Pascale GrignonSenior Director, Marketing, Culture and Inclusion, McCord Stewart Museum, Quebec, Canada Martine Couillard
Head, Government and Institutional Relations, Quebec, McCord Stewart Museum, Quebec, Canada
Details
Presentation Type
Paper Presentation in a Themed Session
Theme
KEYWORDS
MUSEUMS, VISITORS, DIVERSITY, CULTURE
