Describing Organizational Capacity for Visitor Research and Evaluation at Two Canadian Art Museums

Abstract

This paper presents the findings of qualitative case studies of two art museums that, based on previous research, were identified as operating at the most developed level of capacity for visitor research in Canada. Specifically, this research aimed to understand how such capacity manifested itself in these museums across the key dimensions comprising an empirically-validated conceptual framework for its measurement. The cross-case results provide valuable insights into what what visitor research practice and capacity looks like in the Canadian art museum sector and resulted in numerous transferable lessons learned that can be applied beyond the setting of each specific case. These lessons will are framed as considerations for other museums interested in the prospect of building their capacity around visitor research and evaluation.

Presenters

Agnieszka Chalas
Assistant Professor, Art Education, National Institute of Education, Nanyang Technological University, North West, Singapore

Details

Presentation Type

Paper Presentation in a Themed Session

Theme

Visitors

KEYWORDS

Visitor studies, Evaluation, Case study, Art museum